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Privacy Statement

Privacy Policy Lunelle Amsterdam

Effective date: December 10, 2025
Last updated: February 09, 2026

In this Privacy Policy, we explain how we collect, use, and protect your personal data when you visit our website lunelle-amsterdam.nl or place an order (hereinafter: the "Website").

By using the Website, you agree to this Privacy Policy. If you do not agree with this statement, we ask you not to use the Website and not to share any personal data with us.

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top. We encourage you to consult this page regularly.

1. Who are we? (data controller)

The data controller for the processing of your personal data is:

Email: klantenservice@lunelleamsterdam.nl

Phone: +31 6 1243 6542

Support hours: Monday to Friday, 09:00 – 17:00


Address: Thoornpolder 28, 2134WN Hoofddorp, Netherlands (no return address)

Company name: Blanck Ecom

Chamber of Commerce number: 93205554

VAT number: NL005005382B84

2. What data do we collect?

Depending on your use of the Website, we may process the following categories of personal data:

  • Identity and contact details
    First name, last name
    Email address
    Phone number

  • Address and order details
    Billing address
    Delivery address
    Order details (products, date, amount)
    Order history

  • Payment and transaction data
    Payment method (e.g. iDEAL, credit card, Shop Pay)
    Payment status and transaction reference
    Note: card details are processed by our payment provider and not stored by Lunelle Amsterdam itself.

  • Communication with our customer service
    Content of emails or messages you send to us
    Notes about your question, complaint, or request

  • Technical and usage data
    IP address
    Browser type, device type, operating system
    Visited pages, click behavior, and times
    Cookie ID and cookie preferences

This data is collected when you:

  • place an order;

  • create a customer account (if available);

  • subscribe to a newsletter (if available);

  • contact us;

  • visit the Website and cookies or similar technologies are used (see also our Cookie Policy).

3. What do we use your data for?

We use your personal data for the following purposes:

  1. To process and deliver your order

    • processing orders, payments, shipping, and returns;

    • sending order and shipping confirmations.

  2. Customer service and communication

    • answering questions, complaints, and requests;

    • providing support for payments, returns, and delivery issues.

  3. Service messages and important information

    • informational emails about your order, changes to our terms and conditions, or important updates about our services.

  4. Improvement of our Website and services

    • analyzing visitor behavior and Website performance;

    • resolving technical issues and optimizing the user experience;

    • protection against fraud and misuse.

  5. Marketing and offers (optional)

    • sending newsletters, offers, or updates about our products and promotions (only if you have subscribed or if otherwise permitted);

    • displaying or sending personalized content or advertisements, where permitted.

When we use your data for email marketing, we do so only if permitted and – if required – with your consent. You can always withdraw your consent via the unsubscribe link in our emails or by contacting us.

4. On what grounds do we process your data?

We only process your personal data if we have a legal basis for it, such as:

  • Performance of a contract
    To process your order, deliver it, handle returns, and provide customer service.

  • Legal obligation
    To comply with tax and accounting obligations (e.g., retaining invoice data).

  • Legitimate interest
    For example, to prevent fraud, improve our Website and services, keep statistics, or send you reasonable follow-up regarding your order. We always weigh our interests against your privacy rights in this process.

  • Consent
    For certain forms of marketing and the use of non-essential cookies, we ask for your consent. You can withdraw this consent at any time.

5. With whom do we share your data?

We do not sell your personal data.
However, we may share your data with carefully selected third parties who help us provide our services, such as:

  • Payment service providers and financial institutions
    For secure payment processing.

  • Logistics and shipping partners
    To deliver your order and communicate delivery information.

  • IT, hosting, and webshop systems
    For the technical functioning of the Website, hosting, maintenance, and security.

  • Analytics tools and marketing services (if used)
    For example, for statistics, email marketing, or advertising campaigns.

These parties process your data solely on our behalf (processors) and are contractually obligated to handle your data confidentially and securely.

Additionally, we may share your data if legally required (e.g., with supervisory authorities, the tax authorities, or investigative agencies), or in the context of a merger, acquisition, or sale of (part of) our company.

6. How long do we retain your data?

We do not retain your personal data longer than necessary for the purposes described in this Privacy Statement, unless a longer retention period is legally required or permitted.

In general, we apply the following retention periods:

  • Order and invoice data
    Minimum 7 years, due to legal tax retention obligations.

  • Customer service data (messages, complaints)
    For the duration of handling and a reasonable period thereafter, to better assist you with follow-up questions and improve our services.

  • Marketing data (e.g., newsletter subscription)
    Until you unsubscribe or we withdraw your consent because you have not been active for a long time.

  • Technical and analytical data (cookies, log files)
    As short as necessary, according to our internal retention periods and settings within the tools used.

When your data is no longer needed, we will delete it or – where possible – anonymize it.

7. Your rights under the GDPR

Under the General Data Protection Regulation (GDPR), you have various rights regarding your personal data. Depending on the situation, you can:

  • Right of access
    You may request to know what personal data we process about you.

  • Right to rectification
    You may have inaccurate or incomplete data corrected.

  • Right to erasure ("right to be forgotten")
    In certain cases, you may request the deletion of your data, for example, if it is no longer necessary for the purpose for which it was collected.

  • Right to restriction of processing
    In certain cases, you may request the restriction of the processing of your data.

  • Right to object
    You may object to certain processing operations based on a legitimate interest, and to the use of your data for direct marketing.

  • Right to data portability
    In certain cases, you may request to receive your data in a structured, commonly used, and machine-readable format so that you can transfer it to another service provider.

  • Right to withdraw consent
    If we process your data based on your consent, you may withdraw that consent at any time. This does not affect the lawfulness of processing before the withdrawal.

If you wish to exercise one or more of these rights, please contact us via:
Email: klantenservice@lunelleamsterdam.nl

We will respond within the timeframes specified in the GDPR.

Additionally, you have the right to file a complaint with the Dutch Data Protection Authority if you believe that we are not handling your personal data carefully.

8. Cookies and similar technologies

We use cookies and similar technologies to ensure our Website functions correctly, analyze its usage, and – where permitted – personalize content and advertisements.

More information about the types of cookies we use, their purposes, and how you can manage your preferences can be found in our separate Cookie Policy.

9. Security of your data

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, alteration, or disclosure.

This includes:

  • encrypted connections (SSL);

  • secure systems and access control;

  • restricting access to personal data to employees who need it for their work.

Although we do our utmost to protect your data, no method of transmission or storage can be 100% secure. Therefore, we cannot guarantee absolute security.

10. Contact about privacy

If you have any questions or concerns about this Privacy Statement or how we handle your personal data, please contact us:

Blanck Ecom – Lunelle Amsterdam

Address: Thoornpolder 28, 2134WN Hoofddorp, Netherlands (no return address)